About MomentUM

MomentUM is the University of Memphis' official crowdfunding platform. Crowdfunding is a peer-to-peer style of fundraising that is much more successful than traditional fundraising tactics. This means that whether you are a student, faculty/staff member, alumni, or a UofM organization/department we can help you stay Driven by Doing by assisting you in funding your passions. Some examples of types of projects we have hosted on MomentUM are: competitions, volunteer trips, group research, conferences, scholarships, academic trips, events, emergency funds, resources, preservation funds and more!

Needless to say, #TigerNation loves choosing MomentUM! In fact, several of our partners choose to use our platform each academic year to continually raise funds for their passions. That is because MomentUM is easy to use for project leaders who are creating their pages and it is even easier for donors to make gifts to those projects. Not to mention, donors take comfort in knowing exactly where their money is going. It's no wonder why MomentUM has helped raise more than $408,000 since its creation in 2016!


How The Process Works

When someone is interested in using the MomentUM platform, they are directed to fill out a general interest application here on our website. Within a week of applying the applicant should hear from a MomentUM team member on whether or not their project idea was selected. If the project was not selected, feedback will be provided to the applicant on why the application was not accepted. If the project was selected, the applicant will also be made aware whether the project idea was classified as a MomentUM priority project or a standard project. 

Project ideas that are considered "priority" by the MomentUM team will, like standard projects, meet with a MomentUM representative to discuss the project idea further. Once enough information is gathered, priority projects will abide by their agreed upon custom timeline and will be assisted throughout the Quiet, Active, and Stewardship phases to ensure the project is as successful as possible in its crowdfunding efforts.  

Standard projects will begin the following MomentUM cycle in the term that they selected in their application:

Quiet Phase (Campaign Pre-Launch)

• This phase will begin towards the beginning of the term you selected and last approximately 4 weeks

• Time will be spent getting your campaign ready for launch (writing content, creating videos/photos, compiling your email list, developing strategies, etc.)

• Your group will have several meetings with a UofM MomentUM team member to help you develop and plan your project

Active Phase (Campaign Launch)

• This phase will last approximately 4 weeks

• These weeks are your time to shine  

• Team members are expected to send out at least 6 email “asks” to their personal contact lists, promote their campaign via social media, and make themselves available to answer questions about their project

• Teams must make 2 or more updates to their project page

• Your UofM MomentUM team member will remain in contact with the project leader each week to help ensure your team stays on track to meet their goal

Stewardship Phase (Post-Campaign)

• After the active phase has ended, project team members are responsible for sending out thank-you emails, final updates, and any promised perks to donors

• Remember that making your donors feel special during this time means that they will want to come back and support your next project

University of Memphis FAQ

What is MomentUM?

MomentUM is the University of Memphis' online crowdfunding platform. When crowdfunding for a project, your primary objective is to obtain a large amount of typically smaller sized gifts from a targeted audience. 

Who can use the MomentUM platform?

Students, faculty/staff, alumni, or others who have project ideas that ultimately benefit the UofM and its community members can apply to use the MomentUM platform to crowdfund. All we ask is that your project idea has clear and concise goals that benefit more than just yourself on campus.

Who can donate to a project that is on MomentUM?

The beauty of crowdfunding is everyone and anyone can donate! MomentUM is an avenue for donors to provide support directly to the University of Memphis' individual colleges, programs, and specific projects that are most meaningful to them. Having something specific to support often inspires people to embrace giving. Today’s donors want to know exactly where their money is going and how it will make an impact.

How much can I expect to fundraise for my project using MomentUM?

When crowdfunding for a project, your primary objective is to obtain a large amount of typically smaller sized gifts from a targeted audience. With that in mind, we encourage most of our first-time applicants to try and raise somewhere between $1,000 and $5,000. Of course, this number can be larger depending on how concise and clear your projects goals are, on the size of your potential donor pool, and the amount of personal effort devoted to the project by you and/or your team. It is better to set attainable and realistic goals with the opportunity to surpass them rather than aim too high and fall drastically short. Your donors will be inspired to support your project now and in the future if it reflects success!

How much time will it take to create and manage a project on MomentUM?

Luckily, MomentUM is a very easy to use platform even for first-time users. After your project has been selected to use MomentUM we give project teams 4 weeks to create their page, strategize how they will crowdfund, and generate a list of personal contacts they can reach out to for a gift. Then, once their campaign launches, they have another 4 weeks to meet their desired crowdfunding goal. Finally, after you project has officially ended on MomentUM, we ask that you and your team take the time to personally thank each of your generous donors for their gift(s). We suggest that each member of your project team spend at least 30 minutes to 1 hour each day of this roughly 8-week time frame to get the most out of your crowdfunding experience on MomentUM.

What do I need in order to create and manage my project on MomentUM?

The very first and most important thing you will need is passion. A project that you would like to raise money for that does not have leaders behind it who are 100% passionate about it will never fully succeed. A proven way of encouraging donors to embrace and support your cause through crowdfunding is with an emotional and compelling story. This can be done extremely easily on MomentUM when you create a project page with pictures and videos that tell a convincing and irresistible story as well as explain how much money is needed and how funds will be specifically utilized. Needless to say, the more plans and strategies you have in place prior to launching your campaign, the more likely you will be to meet or even surpass your crowdfunding goals. 

What can MomentUM do for me and my project that other crowdfunding platforms cannot?

MomentUM offers you and your team the ability to tap into the entire UofM community. While you can use other crowdfunding platforms available online, MomentUM is not only extremely easy-to-use for those creating the projects but more importantly, it is even easier for people to donate to your project. No fees, no delays, no gimmicks. If your project raises $5,000 you and your team get that full $5,000 once your project has ended. We are a UofM sponsored platform, run by UofM employees, that only accepts projects that benefit the UofM. So if you are #DrivenByDoing the choice could not be any more obvious.

Who manages the MomentUM platform and how can I contact them?

MomentUM is an online crowdfunding platform sponsored by the University of Memphis and managed by the Office of Annual Giving on campus. We are located in the Billy Mac Jones Building across from the Anfernee "Penny" Hardaway Hall of Fame. However, due to COVID-19 we ask that you please email all inquiries to momentum@memphis.edu and a representative will follow-up with you within 1-2 business days. 

Is my contribution tax-deductible?

The University of Memphis Foundation is a qualified tax-exempt corporation under Section 501 (c)(3), and the University of Memphis is a tax-exempt government entity under section 501 (a) of the U.S. Internal Revenue Code; making your contributions tax deductible to the extent provided by law. If you received any tangible benefit in exchange for your contribution, the tax deductible amount is limited to the amount of your contribution over the stated value of the item or benefit you received. If your contribution qualified you for the right to purchase athletic tickets, please note that due to legislation enacted on December 2017 such contributions are no longer eligible for a tax deduction; however, we suggest that you to contact your tax professional for guidance on your specific tax situation.

Will I receive a receipt for my contribution?

Yes! You will receive a receipt for your donation shortly after you make your gift.

When will my credit card be charged?

Your credit card is charged immediately upon finalizing your gift on the site.

Who should I contact with questions about my contribution?

Call (901) 678-3953 or email gifts@memphis.edu

How do I make a gift of securities?

Call (901) 678-3953 or email gifts@memphis.edu

Are international donations accepted?

Yes, the institution accepts international gifts via credit card or check.

What is the University of Memphis Foundation’s Employer Identification Number (EIN), also known as a Federal Tax Identification Number?

The Tax ID Number is 62-6048540.

Our Crowdfunding Groups